For Shopify stores
Give your store its footfall back.
Aisle turns a Shopify catalogue into a shop floor people walk through, pushing a trolley past your products. Point it at your domain and the store builds itself. You do no 3D work at all.
Player One, Chennai
17 real products · 4 aisles · live Shopify checkout
This is not a video. It opens the real store, on a real streetwear catalogue at real prices, and the basket really does hand off to a Shopify checkout. Drag to look around, WASD or the arrows to drive, tap a garment to pick it up.
Plug in your storefront. That is the whole setup.
01
Point it at your storefront
Paste your Shopify domain. Aisle reads what is already public: your products, collections, photos, prices and variants. No app to install, no API token to generate, no theme to touch.
02
Your collections become aisles
Every collection turns into a run of rails or shelving, every product gets its own stretch with a name sign above it and one item per size beneath. Your own product photo shows on the tag when a shopper picks something up.
03
Checkout stays on Shopify
The trolley hands straight back to your normal Shopify checkout, with your payment methods, discounts, taxes and shipping rules. Aisle never sits between you and the money.
The reason any catalogue works on day one
Every walk-in store built before this one died on the same thing: somebody had to model the products. Aisle never does. A rail of three hundred shirts is one shape drawn three hundred times, so there is nothing to make and nothing to download.
No 3D work
Nothing in your catalogue is modelled. A garment is one shape tinted to your product colour, and your real photo does the rest.
No app install
It runs as its own link. Nothing is added to your theme, and nothing can break your storefront.
No API token
It reads the catalogue your storefront already publishes.
Works on a phone
Around 200KB of runtime, not a 30MB game engine. Drag to look, tap to walk.
Pick the room, not the renderer
Templates set the fixtures, the lighting and the palette. Player One runs the neon arcade because the brand is named after a game.
Neon arcade
Dark room, magenta and cyan tube lighting, reflective floor, black steel rails. Built for streetwear and anything with a gaming or nightlife edge.
Grocery & packaged goods
Dense double-sided gondolas with four shelf levels. Best for chocolate, snacks, pantry and convenience catalogues.
Apparel & boutique
Wide, sparse shelving with three levels and large facings. Best for clothing, accessories and low-SKU premium catalogues.
Beauty & skincare
Tall five-level display walls with narrow facings. Best for skincare, fragrance, supplements and small bottled goods.
Who is building this
Aanand Madhav
I am a UX designer and developer, nine years in, most of it spent building and fixing Shopify stores. I have watched a lot of good brands pour money into photography and ads and still end up with a grid of squares that feels nothing like their actual shop.
I tried this idea years ago with hired game developers and shelved it. Everything that made it impossible then is cheap now, so I rebuilt it in the open. Player One is the first store on it.
Pledge your store
Want yours walkable?
This is being built on demand, in public. Tell me you want it and I will build it for real stores first, starting with the ones on this list. There is nothing to pay and nothing to install.
Not a merchant, still want it to exist?
A coffee keeps the nights it gets built in.